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DE RODE WINKEL store by VEVS
Dutch design studio VEVS Interior
Design created a new store concept for the multibrand jeans store DE RODE
WINKEL. DE RODE WINKEL is a chain of ten stores and is specialized in
premium jeans brands. The new concept is located in Nieuwegein. The
objective for its new interior is to create an intimate and almost domestic
atmosphere without losing the denim focus. The space is divided in three
different shopping areas, each with its own character and collection.
The entrance area displays the men's
collection and feels like a men's chamber with oak parquet flooring and walls
covered in sturdy black steel paneling. The chamber is furnished
with black wooden tables, metallic clothing racks and a leather
upholstery cash desk. All the premium brands are signed in brass panels hanging
on the walls behind the cash desk. In the middle of
the store a Denim Lab is created which focusses on
premium jeans brands. This area has four large
freestanding white clothing closets with white shelves and
brackets. You feel surrounded by blue walls of denim like in
a library. In contrast to the men's area the parquet floor is made of
black steel and the walls are covered with fabric. In the middle of this room a
wooden Denim Bar with drawers display the Vintage Jeans collection and
accessories. This is the heart of the store where the customer can get
serviced on this high-end product and can get a nice cup of coffee. The
woman's collection is in the back of the store and this area looks more like a
garden room. The white wooden tables, big mirrors, champagne coloured clothing
racks and light oak wooden paneling give this area a lighter and warmer
ambiance. Large mirror doors conceal the fitting rooms and act like big
windows looking out.
